Paid advertising built around qualified enquiries.
Bring your offer, audience, and landing page into the same plan. We help Canadian businesses run Google and Meta campaigns with clear goals, useful tracking, and ongoing attention to lead quality.
Discuss your projectThe work continues after someone clicks.
An advertisement can bring someone to your website, but the page and follow-up process still need to do their part. We look at the full journey: the search or audience, the message, the destination page, and what happens when a customer responds.
Campaign decisions are tied to a defined business outcome, such as a relevant enquiry, booking, or sale. Where data is available, we use it to refine the targeting, creative, and budget allocation instead of treating click volume as the final result.
What we can help with
We agree on the deliverables and priorities before the work begins.
Campaign planning and setup
Define the offer, target audience, geography, and campaign structure. Select Google Search or Meta based on the way customers discover your service.
Ad copy and creative direction
Develop messages that match the service and landing page, with variations that can be tested against the campaign's goals.
Landing pages and tracking
Review the path from click to enquiry and configure the agreed conversion events. Tracking scope depends on your platforms and consent requirements.
Ongoing management
Review search terms or audience performance, adjust campaigns, and discuss the quality of the enquiries your team receives.
How we work
Define the outcome
Agree on the service, customer, market, budget, and action the campaign should support.
Prepare the journey
Build the campaign and review the destination page, tracking, and enquiry handling.
Launch and learn
Check delivery and conversion data, then review early enquiries with your team.
Refine the campaign
Use the available evidence to adjust targeting, messages, landing pages, and spend.
Common questions
Is advertising spend included in management fees?
Media spend and management work are separate parts of the budget. The proposal should make both clear, including who pays the advertising platform and what work is included in ongoing management.
Should we use Google Ads or Meta Ads?
That depends on the offer and how customers discover it. Search campaigns can reach people actively looking for a service, while Meta can introduce an offer to an audience that may not be searching yet. We choose the starting point around your market and budget.
How do you judge whether a campaign is working?
We agree on the business outcome before launch and review the tracking alongside feedback from your team. Cost per enquiry is useful, but whether those enquiries are relevant and become customers matters too. Results depend on the offer, market, budget, and follow-up.
Related services
Website development →
Fast, clear websites that explain what you do and make it easy for customers to get in touch.
Search engine optimization →
Technical improvements and useful content that help search engines understand your business.
Connect your advertising to a clear business goal.
Tell us what you need, what you use today, and what a better outcome looks like. We will help you define a practical scope.